{"id":7273,"date":"2024-12-10T03:52:28","date_gmt":"2024-12-10T03:52:28","guid":{"rendered":"https:\/\/www.alumni.space\/create-a-newsletter-to-keep-in-touch-with-former-employees\/"},"modified":"2026-04-02T12:09:05","modified_gmt":"2026-04-02T12:09:05","slug":"create-a-newsletter-to-keep-in-touch-with-former-employees","status":"publish","type":"post","link":"https:\/\/www.alumni.space\/en\/create-a-newsletter-to-keep-in-touch-with-former-employees\/","title":{"rendered":"Create a newsletter to keep in touch with former employees"},"content":{"rendered":"<p>Quick summary: practical method for creating a <strong>newsletter<\/strong> dedicated to <strong>former<\/strong> employees, aimed at <strong>building loyalty<\/strong> and maintaining a <strong>professional network<\/strong>. Decision-maker-oriented text, with operational benchmarks and useful links to industrialize distribution. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article:<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.alumni.space\/en\/create-a-newsletter-to-keep-in-touch-with-former-employees\/#Newsletter_for_former_employees_maintaining_ties_and_strengthening_employer_relations\" >Newsletter for former employees: maintaining ties and strengthening employer relations<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.alumni.space\/en\/create-a-newsletter-to-keep-in-touch-with-former-employees\/#Content_and_formats_for_engaging_former_employees\" >Content and formats for engaging former employees<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.alumni.space\/en\/create-a-newsletter-to-keep-in-touch-with-former-employees\/#Segmentation_cadence_and_management_for_customer_loyalty\" >Segmentation, cadence and management for customer loyalty<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.alumni.space\/en\/create-a-newsletter-to-keep-in-touch-with-former-employees\/#CSR_knowledge_capitalization_and_the_role_of_an_alumni_platform\" >CSR, knowledge capitalization and the role of an alumni platform<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Newsletter_for_former_employees_maintaining_ties_and_strengthening_employer_relations\"><\/span>Newsletter for former employees: maintaining ties and strengthening employer relations<span class=\"ez-toc-section-end\"><\/span><\/h2><p>The gap between departure and the next career creates a loss of valuable information for the organization. A targeted <strong>newsletter<\/strong> helps to maintain the <strong>professional network<\/strong> and share useful news for all concerned. <\/p><p>For decision-makers, the benefits are clear: less wasted experience, easier co-optation, accelerated integration of new arrivals via an active network. The use of a dedicated SaaS platform helps to replace dispersed spreadsheets with a centralized, manageable system. <\/p><figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1344\" height=\"768\" src=\"https:\/\/www.alumni.space\/wp-content\/uploads\/2026\/03\/Creer-une-newsletter-pour-maintenir-le-lien-avec-vos-anciens-employes-1.jpg\" data-orig-src=\"https:\/\/www.alumni.space\/wp-content\/uploads\/2026\/03\/Creer-une-newsletter-pour-maintenir-le-lien-avec-vos-anciens-employes-1.jpg\" alt=\"Find out how to create an effective newsletter to keep in touch with former employees and strengthen your professional network.\" class=\"lazyload wp-image-3345\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271344%27%20height%3D%27768%27%20viewBox%3D%270%200%201344%20768%27%3E%3Crect%20width%3D%271344%27%20height%3D%27768%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.alumni.space\/wp-content\/uploads\/2026\/03\/Creer-une-newsletter-pour-maintenir-le-lien-avec-vos-anciens-employes-1-200x114.jpg 200w, https:\/\/www.alumni.space\/wp-content\/uploads\/2026\/03\/Creer-une-newsletter-pour-maintenir-le-lien-avec-vos-anciens-employes-1-300x171.jpg 300w, https:\/\/www.alumni.space\/wp-content\/uploads\/2026\/03\/Creer-une-newsletter-pour-maintenir-le-lien-avec-vos-anciens-employes-1-400x229.jpg 400w, https:\/\/www.alumni.space\/wp-content\/uploads\/2026\/03\/Creer-une-newsletter-pour-maintenir-le-lien-avec-vos-anciens-employes-1-600x343.jpg 600w, https:\/\/www.alumni.space\/wp-content\/uploads\/2026\/03\/Creer-une-newsletter-pour-maintenir-le-lien-avec-vos-anciens-employes-1-768x439.jpg 768w, https:\/\/www.alumni.space\/wp-content\/uploads\/2026\/03\/Creer-une-newsletter-pour-maintenir-le-lien-avec-vos-anciens-employes-1-800x457.jpg 800w, https:\/\/www.alumni.space\/wp-content\/uploads\/2026\/03\/Creer-une-newsletter-pour-maintenir-le-lien-avec-vos-anciens-employes-1-1024x585.jpg 1024w, https:\/\/www.alumni.space\/wp-content\/uploads\/2026\/03\/Creer-une-newsletter-pour-maintenir-le-lien-avec-vos-anciens-employes-1-1200x686.jpg 1200w, https:\/\/www.alumni.space\/wp-content\/uploads\/2026\/03\/Creer-une-newsletter-pour-maintenir-le-lien-avec-vos-anciens-employes-1.jpg 1344w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/figure><p>Key Insight: a thoughtful mailing transforms a simple news broadcast into a long-term action for the employer brand.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_and_formats_for_engaging_former_employees\"><\/span>Content and formats for engaging former employees<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Prioritizing a variety of formats significantly improves readership and<strong>engagement<\/strong>. Integrating portraits, feedback, career offers and short video vignettes helps to reach diverse profiles among <strong>former employees<\/strong>. <\/p><p>Regular features help build loyalty: updates on key projects, focus on CSR initiatives, mentoring or skills volunteering opportunities. To feed the editorial agenda, it&#8217;s also useful to consult practical resources, such as <a href=\"https:\/\/www.sociabble.com\/fr\/blog\/communication-interne\/idees-contenus-newsletter-interne\/\">Sociabble content ideas<\/a> and the practical guide available via <a href=\"https:\/\/mediagora.co\/edito\/communication-interne\/newsletter\/\">Mediagora<\/a>. <\/p><p>Choose a short format per item, to increase reading time and click-through rates. Key Insight: varied formats create more interaction than a single long text. <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segmentation_cadence_and_management_for_customer_loyalty\"><\/span>Segmentation, cadence and management for customer loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Segmenting the audience according to background, seniority or appetite facilitates the relevance of mailings. A defined frequency &#8211; monthly for strategic summaries, fortnightly for portraits and offers &#8211; optimizes attention without saturating mailboxes. <\/p><p>Priority indicators to track: opening rate, click-through rate on career offers, participation in mentoring actions and number of interactions on sections. To industrialize these measurements, a centralized platform simplifies the aggregation of KPIs and the automation of reminders. <\/p><p>Key insight: segmentation and management transform a newsletter into a lever for co-optation and integration.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CSR_knowledge_capitalization_and_the_role_of_an_alumni_platform\"><\/span>CSR, knowledge capitalization and the role of an alumni platform<span class=\"ez-toc-section-end\"><\/span><\/h2><p>An alumni and mentoring portal extends the organization&#8217;s social responsibility beyond the employment contract. Skills transfer, intergenerational diversity, employability support and skills volunteering form a useful continuum for the internal and external community. <\/p><p>In terms of employer branding, maintaining a structured link proves a culture of care: better-supported onboarding, clearer career paths, testimonials from former employees serving as credible ambassadors. Expected results for decision-makers: enhanced attractiveness, reduced recruitment costs, improved retention. <\/p><p>To industrialize this approach, the chosen tool must manage profiles, events, offers, mentoring and content libraries. Internal resource pages present use cases and the necessary compliance, e.g. <a href=\"https:\/\/www.alumni.space\/en\/former-employees-and-compliance-managing-a-constructive-relationship-with-an-auditor\/\">compliance for former employees<\/a> and valorization via <a href=\"https:\/\/www.alumni.space\/en\/why-your-former-employees-are-your-best-ambassadors-and-mentors\/\">former employee ambassadors<\/a>. <\/p><p>Key Insight: integrating the newsletter and alumni platform transforms internal communication into a measurable, actionable CSR program.<\/p><p><strong>Call to action<\/strong>: to industrialize <strong>internal communication<\/strong> dedicated to <strong>former<\/strong> employees and track<strong>engagement<\/strong> via a dashboard, <a href=\"https:\/\/www.alumni.space\/en\/how-to-set-up-an-alumni-club\/\">Ask for a demo<\/a> will enable you to obtain a presentation tailored to the challenges faced by HR, schools and associations.<\/p>","protected":false},"excerpt":{"rendered":"<p>Quick summary: practical method for creating a newsletter dedicated to  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":7275,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-7273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter: keep in touch with your former employees<\/title>\n<meta name=\"description\" content=\"Find out how to create an effective newsletter to keep in touch and strengthen the bond with your former employees.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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trop tard : ce qui dispara\u00eet quand les gens partent. Dipl\u00f4m\u00e9 en conception de produit industriel, il bifurque vers le digital fin 1996, il couvre les transformations marques, RH, la fid\u00e9lisation, la marque employeur. Sur le terrain, il rep\u00e8re un angle mort r\u00e9current : l\u2019entreprise investit dans le recrutement, la formation, les process\u2026 puis laisse filer le lien au moment du d\u00e9part, avec une perte de savoir et d\u2019influence qui se paie en silence. Il se sp\u00e9cialise alors sur les communaut\u00e9s d\u2019alumni, le mentorat, l\u2019entraide interg\u00e9n\u00e9rationnelle et la transmission d\u2019expertise. Il passe du \u201cconstat\u201d aux m\u00e9thodes : animation, gouvernance, segmentation, rituels, mesure d\u2019engagement, articulation avec la RSE et l\u2019employabilit\u00e9. Il interviewe DRH, responsables formation, directions d\u2019\u00e9coles, associations et fondations, avec une obsession : transformer un r\u00e9seau dormant en m\u00e9canisme utile (cooptation, mentorat, job board, entraide, \u00e9v\u00e9nements, contenus). Son style : direct, orient\u00e9 action, sans folklore. Sa conviction : une communaut\u00e9 n\u2019a pas besoin de bruit, elle a besoin de raisons de revenir.","sameAs":["https:\/\/www.alumni.space"]}]}},"_links":{"self":[{"href":"https:\/\/www.alumni.space\/en\/wp-json\/wp\/v2\/posts\/7273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alumni.space\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alumni.space\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alumni.space\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alumni.space\/en\/wp-json\/wp\/v2\/comments?post=7273"}],"version-history":[{"count":1,"href":"https:\/\/www.alumni.space\/en\/wp-json\/wp\/v2\/posts\/7273\/revisions"}],"predecessor-version":[{"id":7277,"href":"https:\/\/www.alumni.space\/en\/wp-json\/wp\/v2\/posts\/7273\/revisions\/7277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alumni.space\/en\/wp-json\/wp\/v2\/media\/7275"}],"wp:attachment":[{"href":"https:\/\/www.alumni.space\/en\/wp-json\/wp\/v2\/media?parent=7273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alumni.space\/en\/wp-json\/wp\/v2\/categories?post=7273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alumni.space\/en\/wp-json\/wp\/v2\/tags?post=7273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}